Hi again Wotakistas! Did you miss us?
Today we show you a new Coca-Cola campaign that we have loved, as always this brand never fail to disappoint us. This time Coca-Cola, being aware of football rivalry, has managed to make us get goosebumps and trasmit us such a good feeling, achieving that Inter Milan and AC Milan fans forget their “footballing principles” and dare to share something.
“When thet play, neighbours, friends and families become enemies”
Coca-cola has tried to reduce this feeling by putting a vending machine in both sides of the stadium. When you press the “share button” in one of the vending machines, a Coke appears on the other. Giving that Coke to a rival.
Its great how McCann Agency and Coca-Cola manage, at this complicated moments, raise a smile from both clubs fans.
And you, would you share a Coke with your old enemy?