Change the whole concept of the website, to adapt it to the trends that sold the most within the on-line market. Wotake conducts the market research, the implementation and management of the new concept of the page.

To promote sales far more than had been achieved.

For reasons of market trends, and as a result of constant innovation to which we are subject, we had to change the concept of selling to win new customers.

To encourage participation and user interactivity, we needed more than just a sales platform. We found that the best option, to increase traffic and increase the chances of sale, was to make loyal users and also to share with the site with them.

We completely renew the concept of the website to make it a fashion “Pinterest”. Each user could evaluate every product of the site and add their own opinions and new products; we got a great success and many more followers. The dynamic of the page completely changed, and this innovation led us to win new users who previously weren’t in our target.