Wotake uses private and third party cookies to analyze the navigation of users accessing our website. If you continue browsing, consider that you accept the use of them. In any case, you can modify your settings or get more information by clicking here. x

Libros para Todos

  • Client:
    Editorial Atlantis
  • Main Activities:
    [toggle_container keep_open="false" initial_open=“0"] [toggle title="Mission"]Promoting books to give out the publisher and the authors. Through alternative sales channels we reach a much wider audience.[/toggle] [toggle title="Objetive"]Develop the whole plan of action, implementation and launch of the campaign to promote books and the publisher.[/toggle] [toggle title="How"]We seek business opportunities in different establishments where routinely not a book is found, so we open channel in hotels, cafes, kiosks, florists, breakfast at home companies... achieving a mixed strategy of loyalty and acquisition. Through various promotions, customers can get a book at a greatly reduced price and with a much higher perceived value. A revolution for this type of publishers, who had never had a promotion with this type of strategy.
Mission

Promoting books to give out the publisher and the authors. Through alternative sales channels we reach a much wider audience.

Objetive

Develop the whole plan of action, implementation and launch of the campaign to promote books and the publisher.

How

We seek business opportunities in different establishments where routinely not a book is found, so we open channel in hotels, cafes, kiosks, florists, breakfast at home companies… achieving a mixed strategy of loyalty and acquisition. Through various promotions, customers can get a book at a greatly reduced price and with a much higher perceived value.

A revolution for this type of publishers, who had never had a promotion with this type of strategy.