Promoting books to give out the publisher and the authors. Through alternative sales channels we reach a much wider audience.
Develop the whole plan of action, implementation and launch of the campaign to promote books and the publisher.
We seek business opportunities in different establishments where routinely not a book is found, so we open channel in hotels, cafes, kiosks, florists, breakfast at home companies… achieving a mixed strategy of loyalty and acquisition. Through various promotions, customers can get a book at a greatly reduced price and with a much higher perceived value.
A revolution for this type of publishers, who had never had a promotion with this type of strategy.