El Economista continuously performed promotional actions to increase subscriptions to its newspaper. Wotake manages the awards catalog.
Attracting new subscriptions to the publication.
The annual subscription is a guarantee of fidelity from the user. It is not always easy to get new customers, but even more difficult for these clients to remain for long time.
For this reason, the acquisition strategy performed with El Pais was on the one hand meet the goal of getting new subscribers, but also to have the necessary incentive to cause one year subscription and can thus take advantage of this new user.