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Codes For Gifts

  • Client:
  • Main Activities:
    Management, Innovation

Adl Partners conducts a promotional and incentive campaign for Vodafone customers, based on the platform Codes for Gifts. Wotake held commercial management for operating partners that platform.


Get as many partners as possible to enrich platform incentives with all the experiences and possible prizes.


the campaign consist on rewarding Vodafone users (in this case) with a code redeemable on the Codes for Gifts platform. This platform includes awards of “Experiences” that the user can directly exchange it at the stores. The partners who provide their local businesses to offer products or experiences, do so at a very low cost, and use the platform as a promotional vehicle. Together with ADL partner, took the control in the management of this project, which is a great innovation in the field of incentive programs. This method represents an important innovation from the point of view of management, logistical and conceptual.