Leroy Merlin seeks to improve and optimize shipments of all letters and notices to all clients belonging to his Leroy Merlin CLUB. Wotake performs the development, management and implementation of a private microsite to get the customer agrees to receive information by mail and make it more loyal.
Saving paper and awareness to the environment to receive notifications via email.
We design and create a custom microsite to highlight the uniqueness of clients (with access only for the CLUB members). We find a way to encourage them and make monthly drawings to award monetary prizes (valid in Leroy Merling stores) in exchange for the cost of savings resulting from stopping sending letters. Leroy Merlin also manages to update their data Club and take advantage to qualify his current DB. All management and platform support are carried out by Wotake in order to attend a 360º management service. The campaign endorse is its duration, which remains working.