Eat Ing direct´s web

Good morning Wotakistas!

Today we want to introduce a campaign that we think is awesome!! It is ING Direct, very qualified online workers, and here they show us it with a good example.

Because of his 14ᵗᵸ anniversary, yesterday they launch a campaign called “Eat ING Direct´s web”; #cometelawbdeINGDirect, where you could let them know your information, such as your name, your ID and address where they sent you a piece of pie.

But this wasn´t a regular pie, this was a pie with thw ING Direct home page shape. They have posted a streaming video which you could watch how thry were cutting the pie into peces and putting them in boxes with the people´s name bumper. They called you to let see how they were packaging your own piece.

In these pictures they showed you the evolution of the pie as they were cutting it. Also they put a clock at the bottom to show it was streaming.

This is how the customers received their pie piece.

Following the trail, we have seen that the participation was big and had a good acceptance, although there were a lot of people who didn´t have their own piece, something that has caused discontent in the Social Media. We thought that was a great idea to increase our qualified database without letting it know to the customer.What do you think about it?

I couldn´t enjoy this delicious pie (although we are in summer)… Next time we can be luckier.